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The services we offer fall into one of two categories: Executive Education and Training and Consulting. EXECUTIVE EDUCATION & TRAINING IN PRICING Over the years, we have conducted dozens of open-enrolment workshops, in places as diverse as Melbourne, Manila and Mumbai. We also co-present the “Pricing Strategy & Revenue Management” Executive Education Programme every quarter at the Centre for Pricing Management at Lancaster University Management School in the UK. We have also conducted numerous customised in-house workshops for corporate clients. Depending on the company, customisation may include, inter alia, illustrating key concepts with in-house data, using product and customer examples that are immediately recognisable by the participants, using company P&L terminology, measures, ratios, references, company performance management process and other metrics, and the integration with company development programs, the use of in-house language, concept schematics and process stages. Here’s what some attendees have said about our workshops…

“I will take a huge amount of learning with me. Fantastic workshop.” “…probably the best technical course I have been on and really supplemented my previous studies (ACA, Marketing, MBA)" “We both thoroughly enjoyed the course, and feel reassured that the strategies we are employing do have a sound theoretical basis.” “Thanks for having us last week – I enjoyed the three days and look forward to making it happen. Many thanks for all the interesting examples you provided.” “Exceptional material, very professionally delivered.” “I thought you workshop session was the highlight of the conference.” “…thanks for the presentation on Tuesday, very informative (especially… the case study).” “Thank you for the workshop as I found it very informative and beneficial.”

CONSULTING Unfortunately, many companies still fall into the trap of using “bon voyage, cost-plus pricing”. They work out their costs, add on a desired profit margin and then hope for the best. We view pricing more holistically than that. Although we specialise in the most important and the most powerful of the 4 P’s of Marketing, our work with clients on their value-based pricing strategies focuses not only on what the customer pays, but what the customer gets, namely the benefits your products and services provide. We treat each and every client’s needs and challenges differently. Some of the areas where we assist client are listed below, while further examples are provide in the client case studies on our Expertise page. Please feel free to call us for a confidential discussion if you don’t see your particular challenges listed on these pages.

	√  The pricing of new product & services
	√  Value-based pricing communications strategies
	√  Value-based discounting & promotional strategies
	√  Pricing methodology evaluation & change management
	√  Pricing policies & procedures
	√  Strategic pricing audits
	√  Development of loyalty and incentive programs
	√  Revenue/Yield management
	√  Price benchmarking studies
	√  Brand, product line & product life cycle pricing
	√  Development of loyalty and incentive programs
	√  Assistance with establishing a dedicated pricing department/function, as well as recruitment and headhunting services